Rural Green Marketing

Challenges and Opportunities in India

Authors

  • Kumar Indal PhD Scholar at NGBU, Allahabad India.

Keywords:

Rural Green Product, Environmentally safe of rural market, opportunities and challenges of Green Marketing

Abstract

This study has been conducted on the basis of green marketing challenges and opportunities in rural India. Even though no consumer product has a zero effect on the environment in production the requisites green product and environmental product are used commonly to depict those that attempt to save from harm or improve the natural environment by conserving energy and/or resources and sinking or eliminating use of toxic agents, pollution, and waste .Green marketing is the marketing of products or services that are hypothetically supposed to be environmentally safe. This thought has enabled for the re-marketing and packaging of existing products which formerly based to such strategy. Moreover, the development of Green marketing has opened the door of opportunity for companies to co-brand their products into divide line, lauding the green-friendliness of some while ignoring that of others. Such Marketing process will be explained as a direct result run in the minds of the Rural Consumer. As a result of this markets have increased their rate of positioning and targeting of rural consumers who are nervous about the environment. These same consumers through their anxiety are developing in integrating environmental issues into their purchasing decisions through their combination into the process and satisfied of the marketing strategy for whatever product may be required for rural consumers. This paper explains how markets have enlarged their opportunities of green marketing in rural India and why companies are adopting future of green marketing. This paper identifies challenges which are important to keep away from green marketing myopia and explain the innovative technique of green marketing in rural India.

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

References

ALSMADI, S. (2007).GREEN MARKETING AND THE CONCERN OVER THE ENVIRONMENT. JOURNAL OF PROMOTION MANAGEMENT, 13(3).
BRAHMA, M., & DANDE, R. (2008).GREEN VENTURES INDIA IS A SUBSIDIARY OF NEW YORK BASED ASSET MANAGEMENT FIRM GREEN VENTURES INTERNATIONAL. THE ECONOMIC TIMES OF INDIA.
DAVIS, J. (1993).STRATEGIES FOR ENVIRONMENTAL ADVERTISING. JOURNAL OF CONSUMER MARKETING, 10 (2) 23–25.
GINSBURG, J. M., & BLOOM, P. (2004).CHOOSING THE RIGHT GREEN MARKETING STRATEGY.MIT SLOAN MANAGEMENT REVIEW, 46(1), 79-84.
LADDHA, R.L., & SHAH, RUPESH. S. (2012).A STUDY OF GOODS MARKETING TO INDIAN RURAL CONSUMERS. INDIAN STREAMS RESEARCH JOURNAL, 2(1), 1-4.
MATHUR, L. K., & MATHUR, I. (2000).AN ANALYSIS OF WEALTH EFFECTS OF GREEN MARKETING STRATEGIES. JOURNAL OF BUSINESS RESEARCH, 50(2), 193-200.
WWW.GREENMARKETING.NET/STRATERGIC.HTML
Rural Green Marketing: Challenges and Opportunities in India

Downloads

Published

30-06-2014

How to Cite

Indal, K. (2014). Rural Green Marketing: Challenges and Opportunities in India. SOCRATES, 2(2), 194–203. Retrieved from https://www.socratesjournal.com/index.php/SOCRATES/article/view/36

Issue

Vol. 2 No. 2 (2014): Issue - June

Section

Economics,Management and Commerce

License

Revised Copyright/CC license that applies to all the articles published after 05-02-2017

Attribution-NonCommercial 4.0 International (CC BY-NC 4.0)

Author(s) will retain all the copyright of their published article. In the case of re-publishing, they will have to obtain written permission from the journal. Additional licensing agreements (Creative Commons licenses) grants rights to readers to Share — copy and redistribute the material in any medium or format Adapt — remix, transform, and build upon the material.The licensor cannot revoke these freedoms as long as you follow the license terms.
 
Under the following terms:
▸ Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.▸ NonCommercial — You may not use the material for commercial purposes.▸ No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Nothing in this license impairs or restricts the authors’ rights. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc/4.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. Research Papers published in SOCRATES after 05-02-2017 are licensed under an Attribution -Attribution-NonCommercial 4.0 International (CC BY-NC 4.0)
Date of revision: Creative common license: 05-02-2017
 

Copyright/CC license that applies to all the articles published before 05-02-2017

Attribution-Non Commercial-No Derivatives 4.0 International (CC BY-NC-ND 4.0)

Author(s) will retain all the right except commercial and re-publishing rights. In the case of re-publishing, they will have to obtain written permission from the journal. Additional licensing agreements (Creative Commons licenses) grants rights to readers to copy, distribute, display and perform the work as long as you give the original author(s) credit, they can not use the works for commercial purposes and are not allowed to alter, transform, or build upon the work. For any reuse or distribution, readers and users must make clear to others the license terms of this work. Any of these conditions can be waived if you get permission from the copyright holders. Nothing in this license impairs or restricts the authors’ rights. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-nd/4.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Research Papers published in SOCRATES are licensed under an Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)