Dis/Locating Power and Knowledge in Media Discourse
The construction of ‘otherness’ in media discourse is meant to legitimize and naturalize the reproduction of the ideology of opposition that widens the gap between the identification of “Self” and “Other”. This identification relies mostly on knowledge and its relation to power that could be detected in discourses where voices interact with one another to assert a fixed hegemonic conception of the Self in contrast to the Other. In this sense, the production of knowledge in media discourse remains subject to the interference of different authoritative institutions that represent the position of power through instilling and presenting the ideology of this regime as the taken-for-granted truth. Being annexed to power, truth is perceived as having the quality of credibility that lends credence to its producers’ claim. What strengthens and bridges more effectively the power and knowledge relation is the fact that these discourses are institutionalized by authoritative systems. This fact engenders the possibility that the intellectuals themselves are institutionalized and that their role in societies is restricted. This fact calls for the urgent need of giving space for the subaltern to speak for themselves and deconstruct the ideologies that are produced by the dominant groups.
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